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FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed

17 Sep 1999 | by ED SHELTON

at Countrywide Porter Novelli, says the growth of this social marketing concept is very helpful for PR ...

STOP PRESS: Yorkshire Water picks Countrywide

03 Sep 1999 | by SOPHIE BARKER

the Leeds office of Countrywide Porter Novelli as its first retained agency after a four-way pitch....Yorkshire Water Services, the water supply and treatment arm of the Kelda Group, has appointed the Leeds office of Countrywide Porter Novelli as its first retained agency after a four-way pitch. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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