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Novartis hires Shire Hall to boost IBS drug launch

treatment Exelon (PR Week, 23 June) and a month later appointed Countrywide Porter Novelli to launch a new ...

Novartis tasks PN with diabetes product launch

Pharmaceutical giant Novartis has appointed Countrywide Porter Novelli to launch a new diabetes...Pharmaceutical giant Novartis has appointed Countrywide Porter Novelli to launch a new diabetes treatment, Starlix. The six-figure account was awarded following a four-way competitive pitch. The team is headed by Countrywide director Pippa Evans, who reports to Paul Simpson, marketing manager ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

Porter Novelli director of healthcare Pippa Evans says: While certain medical bodies are still ... Porter Novelli* 1,566,741 1,433,009 9 15 17 Edelman PR Worldwide* 1 ... ,300,174 47 70 London Communications* 14 13 Countrywide Porter Novelli* 19 ...

FOCUS: CORPORATE REPUTATION - Putting a caring face first/Companies are discovering the commercial benefits of being seen as socially responsible, but their activities must be in tune with their brands, or consumers are not convinced. Stephanie France rep

in such activities. Countrywide Porter Novelli director John Orme says organisations are coming to recognise ... Blue Circle, one of Countrywide Porter Novelli s clients. Its quarries are located in rural areas ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.