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ANALYSIS: BT's bid for greater brand reach - BT is diversifying into new areas, including financial services. But is the brand strong enough to bear the stretch?

Retail managing director Angus Porter has stated previously that growing the division would aim ...

BT plans launch of financial services

products will be marketed under the BT Retail division, headed by managing director Angus Porter, a ... an industry insider. Porter has previously stated his intention to grow the BT Retail division ...

CLOSE-UP: NEWSMAKER/ANGUS PORTER - Could three prove to be a crowd on the BT roster? Angus Porter

Angus Porter, the agreeable, confident and straightforward managing director of BT's consumer ... Luke's, surprised many, Porter quickly asserts that it's all part of the flexible marketing gameplan. BT's practice is to get its three roster agencies to, in Porter's words, "contribute to the overall ...

BT Retail enlists Orange Australia marketing chief

director Angus Porter. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.