the rebranding of the name, logo and colour scheme used by Abbey. In June, Abbey National hired Angus Porter, a ... retail division. Porter oversees advertising, branding and new product design. If you have an opinion ...
Financial services marketers including abbey's Angus Porter have vowed to simplify communications...Porter, abbey's customer director, admitted its communications are "not as clear as they could be" and that APRs are much misunderstood. Abbey recently made its mortgages more transparent by breaking down what customers are paying in interest and Porter supports a similar approach for credit cards. The marketing ...
and guerrilla tactics". Angus Porter, the customer director at Abbey, says: "Simplifying product ranges ...
: The Viral Factory Exposure: Internet ABBEY Project: Abbey Client: Angus Porter, customer ...
Jeremy Dale, the brand marketing director for Orange UK, and Angus Porter, the customer propositions director at Abbey will be joined by leading practitioners and thinkers for a day that is designed to explore creative ideas and how to inspire creative thinking. In a session called "You're not from round ...
will demystify money," Angus Porter, the customer director at Abbey, said. The ad was written and art directed ...
, Coley Porter Bell Tim Broadbent - Executive planning director, Bates UK Paul Feldwick - Executive ...
confusion. The strategy will mirror much of what customer propositions director Angus Porter achieved ... by chief executive Luqman Arnold and Porter. A brand campaign also launched yesterday, veering away from ...
confusion. The strategy will mirror much of what customer propositions director Angus Porter achieved ... by chief executive Luqman Arnold and Porter. A brand campaign is also launching, veering away from ...
Davies is the most senior addition to its marketing team since marketing chief Angus Porter was appointed customer propositions director in June (Marketing, June 19). He will play an integral part in the firm's efforts to revitalise its brand and improve its performance. Davies will report to Porter ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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