CPN triumphant in UK bid for HP's business
31 Jan 2003 | by Holly Williams
The three-way agency tussle for Hewlett Packard's UK PR business has ended, with Countrywide Porter
Adamson, who got the top UK PR job at HP following its merger with Compaq last year, leaves the group just weeks after seeing through the completion of its agency pitch process - a move which led to the appointment of Countrywide Porter Novelli (PRWeek, 31 January). HP confirmed it is currently recruiting ...
The three-way agency tussle for Hewlett Packard's UK PR business has ended, with Countrywide Porter
In October last year, HP's decision to slash its roster from 50 firms to just three global preferred agencies - Burson-Marsteller, Hill Knowlton and Porter Novelli - seemed like a good idea ... this to give work for all four business units to Porter Novelli. Decisions are expected from other regions ...
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