to remove filtersAgency of the Year: Design Agency of the Year - Best of the rest
15 Dec 2004
of effectiveness alone, Coley Porter Bell deserves a mention. Its revamp of Kimberly-Clark sanitary protection ...
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Agency of the Year: Agency 2004
15 Dec 2004 | by Craig Smith, Editor
thanks to: Crispin Manners, The Public Relations Consultants Association; Alex Young, Peggy Connor, Julie ...
Branding News: Design choice - Marks & Spencer lantern
08 Dec 2004 | by Martin Grimer, Creative director, Coley Porter Bell
This piece of design appeals to me on a number of levels. As someone who is not only married to an outdoors type, but also frequently ventures to remote surfing locales in a VW camper van, its nifty innovation is very satisfying. I particularly appreciate the remote control unit that can be fitted to...
Mark Ritson on branding: Why are brand positionings made so complex?
24 Nov 2004
executive. Then ask the porter from downstairs who meets more customers than your chief executive and brand ...
Top 100 marketing employers 2004
18 Nov 2004
.1 3 47 Countrywide Porter Novelli 78.0 8 48 Buena Vista Home Entertainment ...
Marketing Design Awards: Pharmaceutical & healthcare
17 Nov 2004
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its ... that consumers were loathe to talk about. Kotex scheduled a relaunch for 2003 and challenged Coley Porter Bell ...
Marketing Design Awards: Grand Prix
17 Nov 2004
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER The judges of the 2004 ... . Agency Coley Porter Bell's brief was simple - to reinvigorate a brand that was in decline, with a weak ... from sanitary protection to personal care. Coley Porter Bell undertook research which sought ...
Marketing Design Awards: Packaging (non-food & drink)
17 Nov 2004
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER A brief look at market share figures emphasised Kotex's need to reappraise its brand. To change consumer perceptions, research indicated that it was better to talk to women as women, rather than using an approach focusing ...
Design Awards: Celebrating effective design
10 Nov 2004
Bite Kimberly-Clark Coley Porter Bell Land Rover ...
Field marketing: The rules of the street
13 Oct 2004 | by Robert McLuhan
It is five years since FHM flashed an image of a naked Gail Porter onto the Houses of Parliament in London - a one-off that was reported in almost every national newspaper. Since the success of that event ... ,' says Dawson. Cunning, the company that organised FHM's Gail Porter projection, acknowledges ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
