to remove filtersAbbey pushes customer control in £7m activity
02 Sep 2004 | by Ben Bold
's savings account. Abbey's customer director Angus Porter said the campaign emphasises the fact that most ...
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Mr Smith saved by management team
19 Nov 2004
officer, Chuck Porter. The new owners have retained the agency's clients, which include Lloyds ...
News Analysis: Banks take up responsible lending
16 Jun 2004 | by Ben Bold
as an appropriate vehicle for long-term borrowing,' says marketing director Angus Porter. Since relaunching the business last September, he claims Abbey has issued fewer cards and sold more unsecured loans. Porter ... 's Porter admits that the industry doesn't have much choice about lending and marketing more responsibly ...
BT boss Johnson moves to Abbey
26 May 2004
Abbey has hired high-profile BT marketer Michael Johnson to help his former boss Angus Porter turn...to customer propositions director Porter. BT has yet to find a replacement for Johnson, who was previously ...
News Analysis: Banks suffer identity crisis
06 May 2004
propositions director, Angus Porter, is adamant that the rebrand was essential to a wider three-year business ... on fixing internal problems before shouting about a change of identity (Marketing, 21 April). But Porter ... tracker programme interviews 600 people a month and Porter says attitudes are changing. 'People ...
Investors attack Abbey's new 'dress shop' image at AGM
23 Apr 2004 | by Jules Grant,
Angus Porter said: "There is more we can do to improve the standout of the sign in the high street ...
Mark Ritson on branding: Abbey's folly is to put identity before strategy
21 Apr 2004
, the ads affixed to the windows below proclaim the new Abbey brand. Consider the comments of Angus Porter ...
RBS unveils logo for Omega Opportunity business park
25 Mar 2004 | by Emily Rogers,
motorway. Brand design agency Coley Porter Bell, which created the identity, said it had been briefed ...
Branding: RBS unveils logo for £1bn business park
25 Mar 2004 | by Emily Rogers
motorway. Brand design agency Coley Porter Bell, which created the identity, said it had been briefed ...
MasterCard taps into Champions League sponsorship
19 Mar 2004 | by Claire Billings
is seen at a tailor, where a fitter roughs him up, at a hotel where a porter drops his bags and in a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
