to remove filtersShell hands customer magazine launch to Redwood
03 Jul 2007 | by Daniel Farey-Jones
car drivers and motoring enthusiasts. Crispin Rogers, global loyalty manager for retail at Shell ...
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Financial Services Forum head leaves to EHS Brann
30 Nov 2007 | by Staff
as board planning director. The Financial Services Forum has appointed Andrew Porter, formerly chief...The Financial Services Forum has appointed Andrew Porter, formerly chief executive of specialist ad agency Masius, as the new managing director starting in January. Porter has more than 20 years experience in financial services marketing since co-founding DMB B Financial in 1989. The agency re ...
Improving PR's performance in integrated campaigns
02 Apr 2007 | by Nick Porter
of sensitivity to its peculiarities and the way the media should be handled, writes Nick Porter, a director
Net-a-Porter ups conversion rate after cutting email activity
05 Feb 2007 | by by Daniel Farey-Jones
LONDON - Online luxury fashion retailer Net-a-Porter.com has cut down the number of emails it sends...by nearly half of recipients. Martin Bartle, head of marketing at Net-a-Porter.com, said: Lyris has ... and targeted. The company sends out around 300,000 emails a week. Email drives 32% of Net-a-Porter s sales ... award for its Net a Porter work. ...
Bogusky to head Titanium and Integrated Lions jury
25 Jan 2007 | by by Joanne Payne
LONDON - Alex Bogusky, chief creative officer at the Miami agency Crispin Porter + Bogusky...with the much sought-after Titanium Lion. Bogusky started at the ad agency, then called Crispin and Porter ... responsibility that I couldn t turn down even with my fears of ordering the wrong wine at dinner. Crispin Porter + Bogusky won Film Grand Prix for Ikea in 2003, beating the UK s hotly tipped Honda cog ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
