Consumers want top tea brands to convert to Fairtrade
17 Dec 2009 | by Gemma Charles
. Camilla Porter, Traidcraft head of campaigns, said: The big tea brands are lagging behind popular ...
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Brand Republic's top stories of 2009
23 Dec 2009 | by Staff
and augmented reality. Although interest was piqued by Crispin Porter's clever Facebook campaign bribing ...
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
for some, Net A Porter can now deliver in anonymous brown packages. 3 The rise of the canny consumer ...
BA can come out of strike crisis as the 'good guys', PR experts claim
15 Dec 2009 | by Matt Cartmell
Christmas,' said Hemus. But Porter Novelli head of crisis Neil Bayley said BA needed to keep the public ...
Year in review for communicators 2009: 2009 the year when..
09 Dec 2009 | by Cathy Wallace
's Twitter 'league table', based on research with Porter Novelli, caused uproar as the microblogging site saw ... . Long-standing Porter Novelli MD Jean Wyllie announced she was to leave the agency without a job to go ...
Watch your tweets: marketers must segregate the personal and professional in social media
08 Dec 2009 | by Nicola Clark
However, this is exactly what a creative strategist at Gillette's PR agency, Porter Novelli, publicly declared last month on Twitter. The PR-man sparked the row in response to popular tweets ... . Jean Wyllie, managing director of Porter Novelli, publicly apologised for the razor spat, adding ...
Care home firm Southern Cross calls in Porter Novelli after competitive pitch
08 Dec 2009 | by Gemma O'Reilly
The UK's largest care home provider Southern Cross has brought in Porter Novelli to handle its PR...The company has hit the headlines several times this year after investigations were launched into the care offered in some of its facilities. Porter Novelli has been called in to provide crisis support ... for PR is a positive step for us and Porter Novelli stood out with its strategic vision, strong creative ...
PR Essays - Put your faith in PR
07 Dec 2009
to the quality of audience insight. We hate lazy assumptions at Porter Novelli, which is why we go to great ... practitioners are up to the challenge. Neil Bayley is a director of Porter Novelli, UK. Find out more about Porter Novelli, UK here . ...
Focus On...Russia
04 Dec 2009 | by Arun Sudhaman
and RIM Porter Novelli . Affiliate deals are more popular, led by Maslov PR (Ketchum), Mikhailov ...
Campaign Promotion: Media Essays - Consumers will value real-time interaction
04 Dec 2009 | by Martin Porter, CBS outdoor
's Strictly Come Dancing all the way. - Martin Porter is the head of voice at CBS Outdoor. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
