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Internet Christmas paves the way for media owners' e-tail future

to run the men's arm of online runaway success story Net-a-Porter , whose founder Natalie Massanet ...

Battle of the brands

and industries,' adds Julia Porter, ITV's acting group marketing director. 'There are lots of strong ...

Huggies launches stand-up comedy branded content

The campaign, created by JWT Entertainment, will feature clips of stand-up comedy from Father Ted star Ardal O Hanlon, plus up-and-coming comics Kerry Godliman and Lucy Porter. The footage was filmed at a one-off event, entitled Little bundle of laughs , hosted by the Kimberly Clark-owned brand ...

Ex-Asda marketing director Sinnock returns to adland

's Rachel Hatton as head of planning at Ogilvy London. It has also hired Crispin Porter + Bogusky's Colin ...

My-wardrobe.com plans heavyweight marketing drive

. Its target audience is more likely to be Net-a-Porter customers than those who shop ... Research: "Sitting firmly in the luxury sector, My-wardrobe competes directly with online player Net-a-Porter ... its presence and rival the likes of Net-a-Porter by expanding its customer base. It will also help ...

Trading Places: This week's people moves in advertising, marketing and media

. ( Campaign ) US advertising legend and Crispin Porter Bogusky founder, Alex Bogusky , has stepped down from his role as chief creative insurgent at Crispin Porter parent group, MDC Partners ...

Burger King to roll out 'cheat on beef' activity

by Crispin Porter Bogusky. The 10- and 30-second TV spots depict a hungry man hiding in a hotel room ...

Net-A-Porter appoints Cossons as publisher

LONDON - Online high-end fashion retailer Net-A-Porter has hired Jenny Cossons as publisher, with a...bespoke solutions for the magazine, Net-A-Porter.com and designer outlet sister site TheOutnet ... advertising. She left the company in December. Net-A-Porter.com is due to relaunch its wedding boutique on Tuesday 16 February with luxury make-up brand Bobbi Brown as sponsor. Net A Porter claims its eponymous ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.