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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
for new companies. Countrywide Porter Novelli, the PR agency responsible Tesco Computers, for one ... . Pauline Kent, Countrywide Porter Novelli creative director says Tesco s Computers for Schools programme ... , NatWest, Tesco and Countrywide Porter Novelli. In May, the organisation plans to publish guidelines ...
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