Microsoft fights back against Apple's PC stereotype
19 Sep 2008 | by Staff
-fareast-language:#0400; mso-bidi-language:#0400;} The 60 second spot, created by Crispin Porter + Bogusky ...
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) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
-fareast-language:#0400; mso-bidi-language:#0400;} The 60 second spot, created by Crispin Porter + Bogusky ...
The 90 second ad, created by Miami's Crispin, Porter + Bogusky, is designed to counter Apple's "I'm a Mac, I'm a PC" campaign, which features a geeky PC guy unable to keep up with the "hip Mac user". The ads were remade for the UK with comedy duo David Mitchell and Robert Webb. The Microsoft spot shows ...
NEW YORK - Microsoft has awarded Crispin Porter & Bogusky a $300m (£151m) global creative project...The Miami agency, part of MDC Partners, won the business after a shootout against Publicis Groupe s Fallon in Minneapolis. It is understood that WPP Group s JWT and Interpublic Group s McCann Erickson also pitched, but did not make it to the final shortlist of two. Crispin Porter will work ...
Microsoft s lead agency, McCann Erickson in San Francisco, will be pitching along with WPP Group s JWT in New York, Publicis Groupe s Fallon in Minneapolis and MDC Partners Crispin Porter Bogusky in Miami, according to US reports. The agencies are expected to pitch next month for the consumer ...
shortly before he went to Australia. However, it was a row with fellow contestant Janet Street-Porter ...
's cross-agency team consists of Porter Novelli, Publicis, ZenithOptimedia, RedCell Response, TMB Marketing ...
& Kennedy and Crispin Porter & Bogusky in the US, with a "friendly challenge" to create a groundbreaking ...
AUSTIN - Bluetooth, the wireless technology company, has hired Omnicom-owned Porter Novelli on a...Porter Novelli won the work after three separate regional pitches. The first activity beguns ... and consumer interest and engagement." Porter Novelli's PR campaign will convey that Bluetooth ... by Porter Novelli technology practice leaders Tim Walmsley globally; Danny Devriendt in Europe; Debbie ...
Consolidated Communications is among the shortlisted agencies, which is also believed to include MacLaurin, The Red Consultancy, Countrywide Porter Novelli and Hill 10m to the joint initiative, which aims to speed up the take-up of high-speed, always-on internet access to consumers for 24.99 a month. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.