Search results for Crispin Porter

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Healthcare: Educating GPs

, that helps build a case for the efficacy of a product. Countrywide Porter Novelli healthcare director ...

TOP 25 HEALTHCARE PR: Health check - Mary Cowlett examines how sectoral change hit pharma PR firms in 2002

/Pharmacia in the therapeutic area of overactive bladder disorder. Elsewhere, Countrywide Porter Novelli head of UK healthcare ... Wolfe, Countrywide Porter Novelli, Fleishman-Hillard, GCI/APCO, Grayling Group, Hill Knowlton ...

INTERNATIONAL: Roche opts for integrated brand message

unit to Porter Novelli from Edelman in a bid to consolidate its marketing communications with Omnicom...Porter Novelli's Chicago office will now oversee PR for Roche's Accu-Chek diabetes testing products. In a linked development Roche is also shifting advertising work for the group from Cramer ... -president who oversees Porter Novellis' Chicago healthcare practice, is heading up the team for Roche ...

INTERNATIONAL: 141 aids Pfizer in Viagra awareness PR

interviews for King to generate further awareness. Pzifer named Porter Novelli as its lead global agency ...

Beattie to handle consumer push for Specsavers

Glasgow-based Beattie replaces incumbent agency of five years, Barclay Stratton, which re-pitched for the account along with Weber-Shandwick and Countrywide Porter Novelli. The agency has worked for the optical retailer north of the border for 12 months, but continued separate agency arrangements for its English ...

GLOBAL ROUND-UP: News in brief

BRUSSELS: Porter Novelli Brussels (PNB) has won a PR brief with global eye-care technology firm Bausch & Lomb. The agency will act as lead PR firm co-ordinating a network covering France, the UK, Italy, Spain and Germany. PNB has also been appointed by Flemish NGO Broederlijk Delen ...

TOP 50 HEALTHCARE PR: PR remedies - While healthcare PR has been in the headlines recently, Adam Hill finds a customer-focused approach plus greater client/agency affinity is changing pharma companies agendas

1,672,450 1,566,741 7 20,905,626 Porter Novelli* 17 17 Ruder Finn UK ... 100 London 16 14 Countrywide 264 8 Ox'shire Porter ...

INTERNATIONAL: Cohn & Wolfe wins Allegra US and e-business remits

NEW YORK: Cohn & Wolfe has been named US agency of record for the blockbuster drug Allegra, made by Aventis Pharmaceuticals, just in time for the hayfever season. The agency has also won Aventis's e-business account. The incumbent US agency for Allegra, Porter-Novelli, will keep ...

Cohn & Wolfe wins Roche drug for heart problems

against Countrywide Porter Novelli. C&W director Fiona McMillan leads a five-strong team from ...

Novartis hires Shire Hall to boost IBS drug launch

treatment Exelon (PR Week, 23 June) and a month later appointed Countrywide Porter Novelli to launch a new ...

 

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