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Glenfiddich brings in Porter Novelli and Finn to boost brand

Porter Novelli has been charged with 'amplifying Glenfiddich's quality and single malt credentials' across the world, while Finn PR has gained the UK consumer account. Both briefs were previously held by GolinHarris. The six-figure global brief was awarded following a four-way pitch process . Porter ...

Warburtons calls in Cohn & Wolfe to challenge health concerns over bread

The bakery specialist has picked newly launched division C W Political Counsel for an ongoing retainer brief, as part of efforts to promote the importance of bread. The integrated team will cover a corporate and public affairs brief, replacing Porter Novelli, which previously held the corporate side ...

PRCA announces awards finalists

Porter Novelli for "Space Mission Y3K"; and Hill Shine Communications for "Shiney Happy People"; and BSMG Worldwide for best people development. In best corporate campaign: Countrywide Porter ... and Countrywide Porter Novelli for GM credit card index. Nominated in the best media relations are: Shire ...

NPD: Time to market is NPD’s top priority - Speed is now, more than ever, king of new product development, says Pamela Buxton

and brand consultants Coley Porter Bell (CPB), advocates involving clients as co ...

REVIEW: Marketing and advertising news in the week’s press

to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations...marketing and PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy ...

PUBLIC RELATIONS: Mad cows and English PR men - UK consumers are looking at the risks of BSE and are again adding beef to their shopping baskets. Robert Gray reports on the PR efforts helping to restore public confidence

-reaction. LACK OF FORWARD THINKING John Orme, media director, Countrywide Porter Novelli ...

 

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