Branding brief: Unilever adds two variants to Comfort range
09 Jan 2008
Unilever is adding two variants to its Comfort fabric conditioner range this month. Coley Porter
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Luxury marketing embraces green bling
12 Feb 2008 | by Simon Brooke and Amanda Nottage
simply as another product showcase, and leaving third parties such as designer clothing site Net-a-Porter ...
Ditch the name, not the customers
07 Aug 2007 | by Jane Simms
is debatable. Angus Porter, global chief executive of brand development specialist Added Value Group, oversaw ... was a bit constrained by its history, says Porter. Some consultants believe Mars squandered Opal ...
Branding News: Remington adds colour to razors
21 Sep 2005
Remington has appointed design agency Coley Porter Bell to devise a name, packaging and branding
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
