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Beattie to handle consumer push for Specsavers

Glasgow-based Beattie replaces incumbent agency of five years, Barclay Stratton, which re-pitched for the account along with Weber-Shandwick and Countrywide Porter Novelli. The agency has worked for the optical retailer north of the border for 12 months, but continued separate agency arrangements for its English ...

GLOBAL ROUND-UP: News in brief

BRUSSELS: Porter Novelli Brussels (PNB) has won a PR brief with global eye-care technology firm Bausch & Lomb. The agency will act as lead PR firm co-ordinating a network covering France, the UK, Italy, Spain and Germany. PNB has also been appointed by Flemish NGO Broederlijk Delen ...

TOP 50 HEALTHCARE PR: PR remedies - While healthcare PR has been in the headlines recently, Adam Hill finds a customer-focused approach plus greater client/agency affinity is changing pharma companies agendas

1,672,450 1,566,741 7 20,905,626 Porter Novelli* 17 17 Ruder Finn UK ... 100 London 16 14 Countrywide 264 8 Ox'shire Porter ...

INTERNATIONAL: Cohn & Wolfe wins Allegra US and e-business remits

NEW YORK: Cohn & Wolfe has been named US agency of record for the blockbuster drug Allegra, made by Aventis Pharmaceuticals, just in time for the hayfever season. The agency has also won Aventis's e-business account. The incumbent US agency for Allegra, Porter-Novelli, will keep ...

Cohn & Wolfe wins Roche drug for heart problems

against Countrywide Porter Novelli. C&W director Fiona McMillan leads a five-strong team from ...

Novartis hires Shire Hall to boost IBS drug launch

treatment Exelon (PR Week, 23 June) and a month later appointed Countrywide Porter Novelli to launch a new ...

Novartis tasks PN with diabetes product launch

Pharmaceutical giant Novartis has appointed Countrywide Porter Novelli to launch a new diabetes...Pharmaceutical giant Novartis has appointed Countrywide Porter Novelli to launch a new diabetes treatment, Starlix. The six-figure account was awarded following a four-way competitive pitch. The team is headed by Countrywide director Pippa Evans, who reports to Paul Simpson, marketing manager ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

Porter Novelli director of healthcare Pippa Evans says: While certain medical bodies are still ... Porter Novelli* 1,566,741 1,433,009 9 15 17 Edelman PR Worldwide* 1 ... ,300,174 47 70 London Communications* 14 13 Countrywide Porter Novelli* 19 ...

FOCUS: CORPORATE REPUTATION - Putting a caring face first/Companies are discovering the commercial benefits of being seen as socially responsible, but their activities must be in tune with their brands, or consumers are not convinced. Stephanie France rep

in such activities. Countrywide Porter Novelli director John Orme says organisations are coming to recognise ... Blue Circle, one of Countrywide Porter Novelli s clients. Its quarries are located in rural areas ...

FOCUS: HEALTH PR - Top drug brands face a bitter pill/What happens to popular brand name drugs, such as Prozac, when their patents run out and the generic competitors move in? Nick Purdom reports

Porter Novelli director of healthcare, Caroline Ashe. Some companies have successfully managed ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.