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live interactive portal called the "cheating wall", in a project by Crispin Porter & Bogusky
Creative Ben Walker Joint executive creative director, Crispin Porter Bogusky Oh, yeah. Bloody hell. I'm sweating in here. Roasting, boiling, baking, sweltering. It's like a sauna. A furnace. You can fry an egg on my stomach. Oh, who wouldn't lap this up? It's ridiculous ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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