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Celeb-driven ads generate more news

The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...

Lexis takes KP account from Countrywide

. The KP work starts from January 2000 on a consumer and trade brief across its snacks and crisps brands, including Hula Hoops, Skips, Mini Cheddars, and Go Ahead Crisps. The account has ...

Are advertisers paying too high a price for star turns?

: Channel 5, Walker s Crisps, and now guest appearances on the wrappers of Cadbury chocolate bars ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

/Rory McGrath 48 Walkers Crisps Gary Lineker 37 Levis ...

CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side

Client: Walkers Agency: Hill & Knowlton Campaign: The launch of Salt & Lineker flavoured crisps...Client: Walkers Agency: Hill Salt branded crisps, to exploit Gary Lineker s endorsement of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became ... character who dissolves into tears when caught trying to steal Lineker s crisps. Objectives ...

COMMENT: PLATFORM; Why PR deserves parity of status in ad culture

, celebrities and controversy. Just check out the coverage for Wonderbra, Gary Lineker s Walker Crisps ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.