Thomas Delabriere resurfaces at Mars Chocolate
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
UK, where he worked on the launch of the premium crisps brand Red Sky. Delabriere joined PepsiCo from ...
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Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
paid $2.7bn for Procter Gamble s crisps brand Pringles and is now working on "extensive integration ...
Diary: SFW gets a makeover
19 Apr 2012
-Bowen and Quentin Crisp. The no-nonsense Stephens, meanwhile, has been compared to Minder's Terry McCann. ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-Cola remained top with sales of 1,14m, up 74.3m on 2011, followed by Warburtons, Walkers Crisps, Cadbury Dairy ...
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
Five Key Trends Resilient - Despite the recession, sales of crisps, nuts and snacks have ... - Three-quarters of Brits snack; men and the under-45s are most likely to eat crisps and salty snacks daily. Source: Mintel UK retail value sales of crisps, salty snacks and nuts ...
Tyrrells to take on Doritos with launch of TorTyrrells
02 Apr 2012 | by John Reynolds
will be extended into smaller individual packs. Tyrrells has previously extended its core crisp range ...
United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
UB executives held a meeting on Wednesday this week, when employees where told of the split. The biscuits division will house brands including McVities and Jacobs. The snacks division will house brands such as KP crisps, Hula Hoops and McCoys. UB said the split will not prompt any redundancies. A ...
Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
far, Pipers Crisps and Oxfam are among the brands that have put their money where the former students ...
Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
WCRS/MEC 32 14= ( ) Jordans Country Crisp Grey London/ ZenithOptimedia 32 ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
