Seabrook Crisps to launch bread crisps in Morrisons
28 Nov 2011 | by John Reynolds
Seabrook Crisps has teamed up with dried food specialist Symington to launch the Bread Crisps range, which will launch in Morrisons, supported by a sampling campaign.
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The lingering effects of the recession have left UK consumers eager to spend on affordable snack treats, but made them more likely to want to buy them only on special offer.
Seabrook Crisps has teamed up with dried food specialist Symington to launch the Bread Crisps range, which will launch in Morrisons, supported by a sampling campaign.
Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.
Seabrook, the crisp brand based in Bradford, is looking for an agency to handle its advertising account.
Cash-strapped consumers are skipping healthier options in favour of the affordable indulgence offered by premium crisp brands.
Real Crisps got into election spirit by putting the party leaders' faces on their packets and inviting the public to pick their favourite.
Campaign: The Real Election Campaign Client: Real Crisps PR team: The SPA Way and Link Communications Timescale: March-May 2010 Budget: £60,000 To coincide with the general election, the SPA Way and Link Communications developed a politics-themed awareness-raising campaign for Real Crisps....
Campaign: The Real Election Campaign Client: Real Crisps PR Team: The SPA Way and Link Communications Timescale: March-May 2010 Budget: £60,000 To coincide with the general election, the SPA Way and Link Communications developed a politics-themed awareness-raising campaign for Real Crisps....
LONDON - In a Q&A with Marketing, Martyn Seal, PepsiCo Europe Sustainability Director, explains how it measured the carbon footprint of Walkers Crisps.
Nando's, the restaurant chain, is expanding its range of packaged food products with the launch of 40g packs of crisps. The snacks, produced under licence by All About Food, were previously available only in 150g bags. Variants include Peri-Peri Chicken and Hot Peri-Peri.
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