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Children's Food Campaign spoofs Change4Life ads

submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ...

Profile: In the name of the family

't think it was right to launch in the premium crisp market as there are a lot of able operatives in it, but we think we can turn the baked-crisp market on its head. If we get traction, then we will support ...

Design Report: Strive for hero status

point of difference in a sector dominated by bagged crisps, turning it into a global phenomenon ...

Alan Mitchell on Branding: Look behind the message

.co.uk/reinventingmarketing 30 SECONDS ON ... KIT KAT - Launched as Chocolate Crisp in 1935 by York confectionery firm Rowntree, the Kit Kat name was added in 1937; the Chocolate Crisp part of the name was dropped in 1949 ...

Find a healthy balance

and Walkers crisps, healthier. This followed the multinational's pledge to cut fat, salt and sugar across its ...

Mark Ritson on Branding: A statistical imbalance

AA batteries, Walkers crisps and Coca-Cola. Asda countered that many of these products had been on a ...

Sugar Puffs extends into the cereal bar sector

will be sold in two variants, milk and chocolate flavour, and be positioned as an alternative to crisps

Media Road Test - Stylist

producing a men's free weekly, it was about time a women's equivalent hit the streets. The layout is crisp ...

Nando's to launch 40g pack of crisps

of 40g packs of crisps. The snacks, produced under licence by All About Food, were previously available

McCoy's to roll out limited-edition range

McCoy's, the United Biscuits-owned crisp brand, is rolling out a limited-edition range based

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