Commercial radio has to do more than put on the BBC's clothes
30 Sep 2008 | by Richard Eyre
will mean that intuitive concerns like these will be outshouted by the logic of crisp efficiency. The risks ...
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Meet Clare Heathcote, Nestle
03 Mar 2009 | by Staff
Brands controlled? Aero, Yorkie, Toffee Crisp, Rolo, Munchies and Lion Bar, to name a few. What are your main priorities over the next 12 months? To engage consumers and customers with our wealth of well-loved brands. Agencies used? JWT and Mindshare. What are the main criteria you use ...
10 ways to make your media pounds work harder
27 Aug 2008 | by Jane Bainbridge
to reach their target audience of young adults. Crisp brand Doritos tackled this dilemma by embarking on a ...
Television guides go on demand
19 Aug 2008 | by Stephen Armstrong
advertisers such as Walkers Crisps, Vodafone and recycling agency Wrap deals across print and all online pages ...
Walkers launches customer-centric campaign with OMD UK
08 Aug 2008 | by Maisie McCabe
LONDON - Walkers is launching a campaign to find a new crisp flavour, with the winner receiving
Brand Barometer: McCoy's goes for the male vote
08 Jul 2008 | by Sundip Chahal
Crisp brand's new ad campaign projects a men-only image that appears to be paying dividends....The new McCoy's "Man Crisps" ad first aired on 16 June, enabling the brand to improve its buzz ... holding their drinks and eating McCoy's crisps, while playing on a quiz machine. As the ad progresses ... at their friend who has so disgraced himself. The embarrassed man looks mournfully at the crisp in his hand ...
Adwalker in digital mobile promo for Euro 2008
16 Jun 2008 | by Deven Pamben
platform such as this has been used at a major football tournament. Simon Crisp, Adwalker chief executive ...
Ireland Television - Irish TV is well on its way to digital
10 Jun 2008 | by Lucy Rouse
to supply broadband. Simon Crisp, chief executive of digital agency Adwalker, says: "I don't think ...
Ex Unilever boss Rutherford joins Adwalker board
28 Feb 2008 | by Rich Sutcliffe
The announcement was made at the digital media company s annual general meeting in Dublin this morning. In a statement to shareholders, Adwalker s chief executive Simon Crisp said the appointments would take place with immediate effect. Prior to joining Digitas, Rutherford was vice ...
Direct marketing gold dust waits to be discovered
22 Jan 2008 | by Steve Barrett
. But fmcg brands such as Danone, Coca-Cola and Walkers Crisps have already successfully tested the water ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
