Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
crisps, popcorn and rice crackers. Its hand-cooked crisps prove that there is life in the old spuds ...
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Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
far, Pipers Crisps and Oxfam are among the brands that have put their money where the former students ...
Marketing to children - Kids Brand Index 2011
10 Aug 2011 | by Cathy Bussey
on their views about 166 household-name brands, ranging from crisps and chocolate to clothing, electronic gadgets ... love Walkers Crisps, the overall top brand within the Kids Brand Index 2011. How the research ...
And in the real world... easyJet, HMV, British Airways and more
04 Sep 2009 | by Kate Nettleton
decline in annual pre-tax profits. Source: The Guardian All chocolate, crisps and sugary drinks ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
, with responsibility for the UK's leading crisp brand, Walkers, Amin has put a good deal of thought into the shape ... , the former Walkers crisps marketer who rose to become PepsiCo president, remains an inspirational figure ...
And in the real world... Google, Yell, Britvic, Pringles and more
21 May 2009 | by Matt Williams
a court ruled that its Pringles product was a potato crisp and not a savoury snack, meaning ...
HSBC marketing director James Boulton quits
24 Feb 2009 | by Alex Brownsell
HBOS, Boulton worked as crisps marketing director at PepsiCo Walkers Snack Foods. He began his ...
The Work: Private view
20 Feb 2009
offering from Abbott Mead Vickers BBDO in the form of a Walkers (4) crisps extravaganza. I'm afraid I ... of crisps Walkers should bring out next. The inclusion of Cajun Squirrel as one of the flavours is also a ...
James Boulton resigns as HSBC marketing director
19 Feb 2009 | by Alex Brownsell
staff as stars' marketing campaign. Prior to joining HBOS, Boulton had worked as crisps marketing ...
The Marketing Profile: James Boulton of HSBC
27 Jan 2009 | by Alex Brownsell
, first at Unilever and subsequently Walkers Crisps, Boulton appears to be enjoying the challenges ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
