Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
crisps, popcorn and rice crackers. Its hand-cooked crisps prove that there is life in the old spuds ...
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Thomas Delabriere resurfaces at Mars Chocolate
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
UK, where he worked on the launch of the premium crisps brand Red Sky. Delabriere joined PepsiCo from ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
, chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... fingers up at the mass-market producers, and to wear its provenance - the crisps are made using potatoes ...
My-wardrobe.com's Rob Moss on keeping it personal while expanding globally
06 Oct 2011 | by Nicola Clark
Rob Moss is wearing a crisp white Dolce Gabbana shirt and Hudson shoes - both, of course, purchased from My-wardrobe.com. Since he joined the online designer fashion retailer in April, his choice of outfits has undergone something of a renaissance. 'Lauren is helping me become more brand-aware,' he jokes ...
A digital future: The new Pepsi challenge
24 Jun 2011 | by Nicola Clark
Crisps, Tropicana and Quaker Oats, is smaller. The energetic Bough describes the project as part ...
Is sustainability in danger of becoming the preserve of the wealthy?
25 May 2011 | by Staff
of their commitment to sustainability. The label also appears on products such as Walkers Crisps and hundreds ...
Change4Life woos brands' promotions
11 May 2011 | by Suzy Bashford
: fizzy drinks, low-/no-alcohol drinks, pizza, ready meals, meal deals, pasta sauces, crisps ...
Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...
Tyrrell's owner considers approach for Malvern brand
22 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
Malvern Water, the Coca-Cola GB-owned brand, could be saved by Tyrrell's crisps owner...Coca-Cola announced last month that it had shut the manufacturing plant for Malvern Water in Worcestershire, and had sold the site, claiming that the product was no longer economically viable . Chase, the entrepreneur and creator of the Tyrrell s crisps brand and Chase potato vodka, has been in talks ...
Lionel Richie sends up hit Say You, Say Me in new Walkers ad
25 Aug 2010 | by Jennifer Whitehead
The new Walkers crisps ad starring Lionel Richie will break on television on Friday, with the pop...crisps, and features Gary Lineker, who has appeared in more than 90 ads for the brand to date ... message to Gary Lineker, who is buying a bag of the crisps in a newsagent, he ends up being thrown through the newsagent s window, landing on the pavement. As a final insult, Lineker retrieves the crisp that Richie has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
