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Brand of the Year 2011 shortlist

crisps, popcorn and rice crackers. Its hand-cooked crisps prove that there is life in the old spuds ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

Rob Moss is wearing a crisp white Dolce Gabbana shirt and Hudson shoes - both, of course, purchased from My-wardrobe.com. Since he joined the online designer fashion retailer in April, his choice of outfits has undergone something of a renaissance. 'Lauren is helping me become more brand-aware,' he jokes ...

Private Equity: Asset strippers or brand builders?

in Dorset Cereals, Tyrrells crisps and Bart spices, has brought in Steven Esom, the former Waitrose managing ...

A healthier dose of realism

to the likes of Chanel's creative director Karl Lagerfeld, who mocked 'fat mummies eating crisps on the sofa ...

Pick & Turkey league 2010

and the artwork equally clunky. I now have a huge urge to scatter crisp packets all over Hammersmith ...

Reality's new dimension

of crisps or chewed gum, they could hold the packet up to their webcam and, for example, watch a virtual ...

Top 10 puppets in advertising

that children are monsters. In one ad from the 1980s, the tall Pink Monster dreams that Monster Munch crisps ...

Recent burst in coupon use may hurt brands in longer term

, such as MyVouchercodes.co.uk. It was Walkers Crisps, however, which claimed Nielsen's number one spot in June, with its ...

Biggest brands: Top 10 brands by product category 2008

and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular crisps are now made with healthy sunseed oil, and the brand stresses its use of only British potatoes ... 1 Walkers (reg crisps) 280-285 250-255 12 2 Pringles (lge sharing) 105-110 95 ...

Companies link to launch tandem marketing campaigns

' Marmite-flavoured crisps to Subway's Reggae Reggae sauce sub, brands exploiting one another's products.../Branston Pickle crisp flavours Adidas/Samsung MiCoach Ben Jerry's/Elton John Goodbye Yellow Brickle Road ice ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.