Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
crisps, popcorn and rice crackers. Its hand-cooked crisps prove that there is life in the old spuds ...
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Seabrook Crisps to launch bread crisps in Morrisons
28 Nov 2011 | by John Reynolds
Seabrook Crisps has teamed up with dried food specialist Symington to launch the Bread Crisps range...Seabrook Bread Crisps will launch in 250 Morrisons stores, ahead of an expected wider rollout next year in other supermarkets. The breaded crisps are available in four variants: Farmer Fred's Cheddar ... run a two-for- 3 promotion to lure consumers. The bread crisps are targeted at the snack ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
, chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... fingers up at the mass-market producers, and to wear its provenance - the crisps are made using potatoes ...
PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
27 Jun 2011 | by Noelle McElhatton
CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand...The campaign, created on a budget of 2.5m by Abbott Mead Vickers BBDO London, aimed to keep crisps at the front of consumers' minds as a lunchtime snack, and led to revenue growth of 26%, exceeding the 15% growth target. Procter Gamble won two Creative Effectiveness Lions, with McDonald's, Mars ...
Tyrrells extends brand into popcorn
29 Nov 2010 | by John Reynolds
Tyrrells, the potato-crisp maker, is to move beyond its core offering into selling popcorn, in a
Doritos 'late night' by AMV BBDO
20 Oct 2010
Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired
Reality's new dimension
16 Jun 2010 | by Andrew McCormick
of crisps or chewed gum, they could hold the packet up to their webcam and, for example, watch a virtual ...
Sector Insight: Sandwiches and lunchtime foods
27 May 2009 | by Jane Bainbridge
of fillings, sandwiches remain the most popular lunchtime food, often accompanied by fruit, yoghurt and crisps ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
, with responsibility for the UK's leading crisp brand, Walkers, Amin has put a good deal of thought into the shape ... , the former Walkers crisps marketer who rose to become PepsiCo president, remains an inspirational figure ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular crisps are now made with healthy sunseed oil, and the brand stresses its use of only British potatoes ... 1 Walkers (reg crisps) 280-285 250-255 12 2 Pringles (lge sharing) 105-110 95 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
