Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
in the UK crisps and snacks market. According to the Nielsen Superbrands Annual 2012 survey, almost one ... Crisps as the perfect snack for a movie night in. ...
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Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
paid $2.7bn for Procter Gamble s crisps brand Pringles and is now working on "extensive integration ...
Thomas Delabriere resurfaces at Mars Chocolate
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
UK, where he worked on the launch of the premium crisps brand Red Sky. Delabriere joined PepsiCo from ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-Cola remained top with sales of 1,14m, up 74.3m on 2011, followed by Warburtons, Walkers Crisps, Cadbury Dairy ...
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
Five Key Trends Resilient - Despite the recession, sales of crisps, nuts and snacks have ... - Three-quarters of Brits snack; men and the under-45s are most likely to eat crisps and salty snacks daily. Source: Mintel UK retail value sales of crisps, salty snacks and nuts ...
Walkers 'Baked Stars' by AMV BBDO
02 Apr 2012
Gary Lineker gets a "baked" makeover to launch Walkers' new star-shaped crisps in the latest spot
Tyrrells to take on Doritos with launch of TorTyrrells
02 Apr 2012 | by John Reynolds
will be extended into smaller individual packs. Tyrrells has previously extended its core crisp range ...
United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
UB executives held a meeting on Wednesday this week, when employees where told of the split. The biscuits division will house brands including McVities and Jacobs. The snacks division will house brands such as KP crisps, Hula Hoops and McCoys. UB said the split will not prompt any redundancies. A ...
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo did not disclose whether its UK operation, which makes Walkers Crisps, would be impacted by the jobs ...
Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine lager, best served chilled with a wedge of lime". "Fresca" is a word often used in Spain to describe a thirst-quenching, chilled drink. Developed as a result of a strategic partnership between Carlsberg UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
