Being happy in 2012
05 Jan 2012 | by Heather Corker
-life marketing situations with online activity. Also in the US, crisp brand Lay s has asked Americans ...
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TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ...
CBS Outdoor adds Bluetooth to London bus ad offering
12 Dec 2011 | by Maisie McCabe
operating in central London, following a successful trial with brands such as Walkers Crisps, Lynx...-week Walkers Crisps campaign, 4,351 downloads during the one-week Lynx campaign, and 1,363 downloads during ...
Lifeline: Andy Jonesco
08 Dec 2011 | by Staff
Kinetic. The business is looking for some stability after the departure of the EMEA boss Simon Crisp ...
UKTV hires ex-PepsiCo marketer Michaelides
06 Dec 2011 | by Maisie McCabe
across its juice drinks and Walkers Crisps divisions, before taking the role of marketing and innovation ...
Trading places: this week's people moves
02 Dec 2011 | by Staff
Crisp . Jonesco will report to Steve Ridley , global chief executive of Kinetic. ( Media Week ...
Kinetic appoints Andy Jonesco as EMEA chief
29 Nov 2011 | by Maisie McCabe
Crisp....." Crisp announced he was to leave Kinetic to pursue his own ventures in September . ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
crisps, popcorn and rice crackers. Its hand-cooked crisps prove that there is life in the old spuds ...
My Media Week: Kerin O'Connor
08 Nov 2011 | by Hayley Pinkerfield
. The last thing I do is write this diary for Media Week, before going home to eat crisps and drink wine ...
Doritos and Pepsi Max 'superpowerful combination' by AMV BBDO
06 Oct 2011
Fans can continue to follow the journey of the duo via the online comic book at www.doritosandmax.com The characters are inspired by Doritos Jalape o Fire crisps and Pepsi Max s Citrus Freeze drink. The online book forms the basis of a wider campaign featuring the characters, who will appear in an animated TV ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
