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Nike is launching a 60-second TV spot to support its new T90 Laser football boot through advertising agency Nitro. The ad is part of a wider campaign, called Put it where you want it tour , involving the Welsh comedians Dirty Sanchez and footballers such as Wayne Rooney, Gennaro Gattuso ...
In the run-up to the 2006 Fifa World Cup, Nitro has created a viral ad for energy drink Powerade that pitches rugby star Josh Lewsey against football star Peter Crouch in a battle of sporting prowess. Backed by the song 'Anything You Can Do I Can Do Better', the execution shows both sports stars laying on their backs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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