Branding News brief: Gillette to launch razor blade variant
08 Jun 2005
Gillette is to launch M3Power Nitro, a variant of its M3Power razor blade featuring a black handle
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Volvo hands £80m business to Nitro and Arnold
25 Apr 2007 | by James Quilter
Volvo has appointed Nitro alongside US agency Arnold to handle its £80m pan-regional advertising...from the US. Nitro will replace AMV BBDO on the UK account. Volvo's sales are sliding; in 2006 its ...
News brief: Gillette posts increase in net sales
10 Aug 2005
the introduction of products such as the M3 Power Nitro razor.
NEWS BRIEF: Vivendi Universal teams up with Virgin D3
27 Nov 2003
, The Simpsons: Hit and Run, which went on sale last month, and Crash Nitro Kart, which goes on sale tomorrow
Nike appoints Nitrosoul ahead of global summer campaign
04 May 2005 | by by Ben Carter
Nitrosoul, which was created last month following investment by the Nitro network into Soul, joins Wieden Kennedy London, W K Amsterdam and W K Global on the roster. Phil McAveety, Nike vice ... with Nitro's global assignments for Mars and Unilever and gave Nitro its first UK presence. Nitro ...
Marketing Mole: Name that brand
24 Mar 2009
In recent years it has rolled out variants intended for use at lower temperatures. Can you name the brand? Email your answer, name and company details to namethatbrand@haymarket.com. The first randomly selected entry wins a bottle of Champagne. Last week's winner was Gillian Cummins, of Igloos in Ardeley ...
Fanta appoints Mother ahead of line expansion
07 Dec 2005 | by Nicola Clark
's appointment in place of Nitro and said it followed the successful Fanta Zed campaign earlier this year. Despite losing Fanta, Nitro has kept its place on the Coca-Cola roster and has been appointed to the Powerade sports drink brand. 'Nitro will continue to be a valued Coca-Cola agency and is working on a ...
Adwatch: PC World - 'Best of both worlds'
18 Oct 2006 | by Bruce Crouch, Managing director/joint executive creative director, Nitro
Ask most traditional creatives which ad in the top 10 they liked the most and I suspect the answer would be Barclays. It is witty,warm and a welcome return to form.
Digital: Paradise Poker in web overhaul
21 Mar 2007
The agency will be tasked with improving usability and the customer experience as part of a revamp of the site's design and build. It will also be responsible for developing online advertising. Last September, Sportingbet appointed Nitro to its pan-European advertising account, worth an estimated £2m ...
Sony BMG names brand ties boss
15 Feb 2006
. Before launching Soul, now called Nitro, Bird was group business director at Bartle Bogle Hegarty. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
