News brief: Gillette posts increase in net sales
10 Aug 2005
the introduction of products such as the M3 Power Nitro razor.
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Branding News brief: Gillette to launch razor blade variant
08 Jun 2005
Gillette is to launch M3Power Nitro, a variant of its M3Power razor blade featuring a black handle
Nike appoints Nitrosoul ahead of global summer campaign
04 May 2005 | by by Ben Carter
Nitrosoul, which was created last month following investment by the Nitro network into Soul, joins Wieden Kennedy London, W K Amsterdam and W K Global on the roster. Phil McAveety, Nike vice ... with Nitro's global assignments for Mars and Unilever and gave Nitro its first UK presence. Nitro ...
Wieden & Kennedy triumphs at Campaign Poster Awards
12 Oct 2006 | by by Staff,
, while the Campaign Readers' Award went to Nitro for its "1 London" ad created for the Greater London ...
Gillette supports World Cup award
10 May 2006
The Procter & Gamble-owned brand is inserting a free mini-DVD into packs of its M3Power and M3Power Nitro razors. The DVD, presented by brand spokesman David Beckham, will show highlights of football legends from the past. Gillette wants to encourage customers to vote for its Best Young Player ...
TRESemme ties up with Philips
27 Jul 2005
The range, priced £14.99 to £69.99, will go on sale on the high street this month. It includes branded hairdryers, curlers, hair straighteners and a multi-styler. A £1m TV campaign, by incumbent agency Nitro, will promote the range and feature hairdresser Ricardo from Channel 4's The Salon reality ...
Powerade calls pan-Euro advertising pitch
25 Sep 2008 | by Noel Bussey
competitive pitch against an un-named German agency. In 2006, the brand's previous incumbent, Nitro, created ...
MindShare strengthens comms planning line-up
10 Nov 2006 | by Darren Davidson
MindShare Worldwide is bolstering its communications planning capabilities on Unilever with the appointment of three senior strategists, including the head of planning at Nitro, Chris Blayze. Blayze, who held senior positions at McCann Erickson, TBWA\ and GGT before Nitro, joins MindShare as the worldwide ...
W&K Amsterdam recruits O'Kennedy as MD
10 Jun 2005
O'Kennedy replaces David Miller, who quit three weeks ago after Nike handed a pan-European project to Nitro. Paul Shearer, a Nitro partner, was a creative director on Nike at Wieden Kennedy for two years. Over the past four months, O'Kennedy has been working at W K Portland, running the EA ...
Gillette backs Fusion razor debut with TV drive
16 Aug 2006 | by Melanie Godsell
Nitro. Its rival Wilkinson Sword responded with the four-blade Quattro, launched in late-2003, backed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
