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Nitro scoops Anne Summers award with saucy viral

LONDON - Agency Nitro has won the first Anne Summers Viral Academy competition with a saucy.... The Nitro spot, which encourages women to give wood to their lovers, was picked from 51 submissions. Paul Shearer (pictured below), global creative executive director at Nitro, said: This has been a ... . Nitro creative executive director Paul Shearer on set with actresses from the ad. ...

Shearer quits Nitro to open Arnold UK

, the global executive creative director at Nitro, and Johan Fourie, its managing director....Volvo account is shared between Arnold US and Nitro, which says it will continue to handle the UK business. Shearer, who is still contractually tied into Nitro as a shareholder, will continue to work on Nike for Nitro in a freelance capacity until his non-compete clause runs out. The new agency is also ...

NME takes on market leader Hot Press with Irish edition

NME Ireland sample editions, featuring cover stars Humanzi, will appear this week across the Republic, with the full version slated for October 21. Content for the Irish edition will be overseen by Steve Cummins, the NME's Ireland correspondent. Conor McNicholas, editor of NME, said: "NME has ...

MindShare strengthens comms planning line-up

MindShare Worldwide is bolstering its communications planning capabilities on Unilever with the appointment of three senior strategists, including the head of planning at Nitro, Chris Blayze. Blayze, who held senior positions at McCann Erickson, TBWA\ and GGT before Nitro, joins MindShare as the worldwide ...

TV ad to encourage people to smoke outside

was the creative director on the ad. The art director was Gary Egerton and Morgan Cummins was the copywriter. Media ...

Property website launches weird flatmate viral drive

", created by realestate.com.au's ad agency Cummins partners, which reveals some of the unsavoury hidden ...

Euro RSCG dumped from Volvo ad pitch

The news leaves Fallon Worldwide in Minneapolis squaring up against a team comprising the independent London agency Nitro and the Boston-based Arnold Worldwide, which, like Euro RSCG, is owned by Havas. The final shoot-out will bring to a close one of the most high-profile global pitches of 2007 ...

The Work: New campaigns - UK

Gracey, Pete Cummins Editor: Diesel Schwarze Post-production: The Mill Audio post-production: Angel ... Berglund Planner: Stuart Smith Media agency: Starcom Media planner: Will Phipps Producer: Sara Cummins ...

Duncan Bird back in ad industry with New York venture

was founder and managing director of Soul Advertising, but he left the agency when it was bought by Nitro ...

Superbrands case studies: Berghaus

Nitro sac; the phenomenally successful Extrem Light range of clothing, footwear and rucksacks ... roducts for serious mountaineers. 1998 The Nitro is introduced. Its unique Limpet carrying ...

 

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