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PR ponders place in marketing mix

Queensland's 'Best Job in the World' drive, created by Australian ad agency CumminsNitro, was one ... , CEO of SapientNitro, which owns CumminsNitro, claimed ad agencies were more comfortable coming up ... campaign $100m - Media coverage obtained by CumminsNitro for campaign 34,000 - People who responded ...

'Best job in the world' campaign wins top PR award at Cannes

The Tourism Queensland drive, in conjunction with ad agency CumminsNitro Brisbane, was rated the outstanding campaign by the PR Lions jury, out of a total of 431 entries. It's an absolutely classic campaign', said PR Lions jury president and Chime Communications chairman Lord Bell. It is very simple ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.