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PR ponders its position among marketing disciplines

Tourism Queensland s Best Job in the World drive, created by Australian ad agency CumminsNitro, was one of the festival s biggest-ever winners, scoring Grand Prix in the PR, Direct and Cyber categories. Chris Clarke, CEO of SapientNitro, which owns CumminsNitro, claimed ad agencies were more comfortable ...

'Best job in the world' campaign wins top PR award at Cannes

The Tourism Queensland drive, in conjunction with ad agency CumminsNitro Brisbane, was rated the outstanding campaign by the PR Lions jury, out of a total of 431 entries. It's an absolutely classic campaign', said PR Lions jury president and Chime Communications chairman Lord Bell. It is very simple ...

 

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