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PR ponders place in marketing mix
03 Jul 2009 | by Arun Sudhaman
Queensland's 'Best Job in the World' drive, created by Australian ad agency CumminsNitro, was one ... , CEO of SapientNitro, which owns CumminsNitro, claimed ad agencies were more comfortable coming up ... campaign $100m - Media coverage obtained by CumminsNitro for campaign 34,000 - People who responded ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
