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FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering

business television (BTV) network....business television (BTV) network. BTV has taken a long time to come of age but, despite fears ... of corporate television at Reuters, when BTV will start to appeal to small companies too. When ... applications for its dealer network, says Geoffrey Davies, manager of business television at satellite ...

STOP PRESS: TopJobs.co.uk hires Splash Communications

INTERNET: Employment website TopJobs.co.uk has hired Splash Communications to run media relations and PR initiatives in support of its current TV, cinema and online ad campaign. The agency's existing client list includes Blue Arrow, White & Nunn and Certes Group. ...

MEDIA: Could ad agencies be in danger of losing the plot?

This week I sat through a long analysis of the current state of television advertising, which...This week I sat through a long analysis of the current state of television advertising, which demonstrated that you have to run a commercial nine times on Sky One in order to match the impact of just ... age group, the real satellite television generation, these personalised methods were viewed ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

Television advertising was the first contact most people had with the Government s New Deal...Television advertising was the first contact most people had with the Government s New Deal ... , and Opposition spokesman for Education, the Shadow Treasury and the Economy. In his current role, Smith works ... less than supportive of the programme as a whole. The Government may be losing the current battle ...

NEWS ANALYSIS: Big PR fiasco leads to a very big mop-up job - The reputation of Barclays has suffered a barrage of negative press over ATM charges and fat cat salaries and PR has taken the brunt of the blame

In the past two months, Barclays, the high street bank, has to paraphrase its current advertising...In the past two months, Barclays, the high street bank, has to paraphrase its current ... enormous bonuses; and then launched that TV advertising campaign, with expensive, flashy stars talking ... of steam up against how unfair the current system was, he says. We didn t warm up the market ...

MEDIA: PR can benefit from TV failure

Commercial television took another beating this week as the biggest survey of UK advertisers...the latest blow to commercial TV, which was criticised by the Independent Television Commission last week ... Commercial television took another beating this week as the biggest survey of UK advertisers showed growing dissatisfaction with the quality of television programming. The survey ...

MEDIA: IPA calls for TV code changes

The Independent Television Commission is coming under increasing pressure to relax the regulations...The Independent Television Commission is coming under increasing pressure to relax ... of Widescreen Television , was promotional and went beyond indicating the connection between the sponsor and the programme. The word was changed to makers . Live TV was criticised for allowing London Transport ...

to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative

Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses...Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses ... -European ban on television advertising to under-12 year-olds. As companies targeting the kids market ... companies, TV advertising is still the most efficient marketing communications tool, explains Stephen ...

MEDIA: MEDIA BRIEFS - Emap launches TV production site

Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims to provide an on-line guide for television producers and commissioners, alerting independent production companies to opportunities as well as advertising production and post production services. ...

NEWS: Propeller wins cable TV deal as EBN reviews PR

Satellite and cable TV channel European Business News is shaking up its PR with its first UK...Satellite and cable TV channel European Business News is shaking up its PR with its first UK agency, a new public relations manager and the promise of a European agency appointment. The financial and business channel has just signed up Propeller Marketing Communications after a two-way pitch ...

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