31 Jan 1997
| by NICK PURDOM
business
television (BTV) network....business
television (BTV) network.
BTV has taken a long time to come of age but, despite fears ...
of
corporate television at Reuters, when BTV will start to appeal to small
companies too.
When ...
applications for its dealer network, says Geoffrey
Davies, manager of business television at satellite ...
12 Oct 2001
INTERNET: Employment website TopJobs.co.uk has hired Splash
Communications to run media relations and PR initiatives in support of
its current TV, cinema and online ad campaign. The agency's existing
client list includes Blue Arrow, White & Nunn and Certes Group.
...
05 Jul 1996
| by MAGGIE BROWN
This week I sat through a long analysis of the current state of
television advertising, which...This week I sat through a long analysis of the current state of
television advertising, which demonstrated that you have to run a
commercial nine times on Sky One in order to match the impact of just ...
age group, the real
satellite television generation, these personalised methods were viewed ...
30 Oct 1998
| by STEPHANIE FRANCE
Television advertising was the first contact most people had with
the Government s New Deal...Television advertising was the first contact most people had with
the Government s New Deal ...
, and
Opposition spokesman for Education, the Shadow Treasury and the Economy.
In his current role, Smith works ...
less than supportive of the
programme as a whole. The Government may be losing the current battle ...
12 May 2000
| by ADAM HILL
In the past two months, Barclays, the high street bank, has to
paraphrase its current advertising...In the past two months, Barclays, the high street bank, has to
paraphrase its current ...
enormous bonuses; and then
launched that TV advertising campaign, with expensive, flashy stars
talking ...
of
steam up against how unfair the current system was, he says. We didn t
warm up the market ...
10 May 1996
| by JANET IZATT
Commercial television took another beating this week as the biggest
survey of UK advertisers...the latest blow to commercial TV, which
was criticised by the Independent Television Commission last week ...
Commercial television took another beating this week as the biggest
survey of UK advertisers showed growing dissatisfaction with the quality
of television programming.
The survey ...
16 Feb 1996
| by JANET IZATT
The Independent Television Commission is coming under increasing
pressure to relax the regulations...The Independent Television Commission is coming under increasing
pressure to relax ...
of Widescreen Television , was
promotional and went beyond indicating the connection between the
sponsor and the programme. The word was changed to makers .
Live TV was criticised for allowing London Transport ...
03 Sep 1999
| by LEXIE GODDARD
Last month, the grey-suited bosses of UK toy companies, kids TV
channels and publishing houses...Last month, the grey-suited bosses of UK toy companies, kids TV
channels and publishing houses ...
-European ban on television advertising to
under-12 year-olds.
As companies targeting the kids market ...
companies, TV advertising is still the most efficient marketing
communications tool, explains Stephen ...
07 Jan 1999
| by ALEX BENADY
Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims to provide an on-line guide for
television producers and commissioners, alerting independent production
companies to opportunities as well as advertising production and post
production services.
...
23 Aug 1996
| by REBECCA DOWMAN
Satellite and cable TV channel European Business News is shaking up its
PR with its first UK...Satellite and cable TV channel European Business News is shaking up its
PR with its first UK agency, a new public relations manager and the
promise of a European agency appointment.
The financial and business channel has just signed up Propeller
Marketing Communications after a two-way pitch ...