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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

check on the gradual 1990s slide into commercialism by British television before the digital revolution...rain check on the gradual 1990s slide into commercialism by British television before the digital ... Television Commission, which published its typically pragmatic proposals to liberalise programme ... ? Considering the relatively small sums of money currently flowing into sponsorship - pounds 21 million ...

MEDIA: Indie claiming a video victory

with its current pounds 3 video offer, after sales of its Saturday issue leapt by 14 per cent....The Independent is claiming to have pulled off the industry s most successful newspaper promotion with its current pounds 3 video offer, after sales of its Saturday issue leapt by 14 per cent ... videos for pounds 3 with a voucher in the newspaper. It was launched on 23 March with a press, TV ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ... sales of Bramleys, encourage loyalty from current users aged 35-plus and introduce new consumers aged ... as possible in a limited timespan. Coverage on TV was considered important, partly as a TV profile would ...

MEDIA: BRIEFS

/director David Leigh is joining as contributing editor. TV Corporation targets Dunn Richard Dunn, executive director of News International Television, has been appointed non-executive director of The Television Corporation. He retains his NI position. IPC considers Loaded for girls IPC ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

,000 and pounds 100,000 Barclays Additions is a new-style, fee-paying personal current account where ... to more television coverage than was expected. Following this success, the account ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

Batt-Rawden. The variety of guises that CRM currently takes, makes the discipline hard ... for travellers. However, other health problems are currently no-go areas. Dominic Lennon, head ... of openness and honesty, she is currently concerned that companies take a long-term strategic view of any ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

and the experts were consistent. The team organised TV and radio debates and worked closely ... are currently 500,000 with between 700 to 1,000 being sold a week. Some 30 per cent, pounds 7 ...

CAMPAIGNS: NatWest makes student grade - Media Relations

to interest them in the story and scheduled 37 TV and radio interviews. Two days before A level ... . NatWest reports that student recruitment figures are currently up by 15-20 per cent, compared ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

Osman, managing director of telemarketing agency InTelMark. The agency is currently exploring ... be developed through the internet and e-mail. Orange is following up its TV campaign by inviting ... is currently working for a software company with very low brand awareness on a year-long programme to build ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

was inevitably extensive, with 38 television and radio bulletins, and 38 national and 233 regional newspaper ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.