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Southern Railway 'Loco's birthday' by VCCP

The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...

Freeserve supports TV ads with email marketing

LONDON - Freeserve is supporting its current TV ad campaign with an email drive to help customers..., asks recipients questions about their online usage habits and offers the same options as the TV ads ...

Direct: Builders' body in minorities push

, is supporting its current TV ad campaign with a direct and online drive..... Online banner ads will run on youth social networking sites such as Bebo. The TV campaign, which airs ... and features a voiceover by TV presenter Fearne Cotton. ...

First Choice launches fresh CRM work

with its current TV ad campaign, developed by its new direct agency Billington Cartmell.

Dulux boosts website with multimedia campaign

current TV push....A three-month TV, press, online and point-of-sale campaign will attempt to consolidate the paint brand's repositioning as a "colour consultant" rather than a paint supplier. A large part of Dulux ... Vickers BBDO-produced TV ad that has subsequently been animated. Characters such as Diamond Blue ...

THIS WEEK: Barclays banks on TV ads again

Barclays is to return to national TV advertising for the first time in six years with a direct...Barclays is to return to national TV advertising for the first time in six years with a direct response campaign backing its fee-charging Additions current account, which is seen as a model for future ... it turned to poster and press ads supported by sporadic regional television. The Additions ads ...

Arc London targets current and potential Fiat drivers

Punto activity features two versions of creative for current and potential drivers of the car. The mailing to current Punto owners is unusual in depicting the owner's current Fiat as a mess. The envelope shows a fly splattered across a front light and the mailing shows mud across a door and sweet wrappers ...

Saab targets current owners with mailing detailing advances

Saab is targeting owners of its cars with direct marketing to emphasise recent improvements made to its models.

DIRECT BRIEFS: Volkswagen launches direct mail campaign

for Beetle drivers to use as they pass pedestrians. The mailing supports the current Beetle TV advertising

Friends Reunited invests in television campaign

television ad campaign promoting its three services: Friends Reunited, Friends Reunited Dating and Genes...." Media planning is by Manning Gottlieb OMD. The TV campaign is supported by integrated online activity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.