its current TV campaign
25 Oct 2002
but these new posters surprise you as you wash or walk (as in the TV ad) with a voice asking 'Are you a washer
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Media: All about ... Current TV
16 Mar 2007
Al Gore has brought viewer-created content to TV, Alasdair Reid writes...., perhaps most importantly, the co-founder and president of Current TV, the most zeitgeisty television channel on the planet. And we're going to be hearing rather a lot about Current TV as it happens, because ... -minded people between the ages of 18 and 34. NWI was relaunched as Current TV in August 2005, and is now ...
REVIEW: Television news and current affairs to be research subject
01 Feb 2002
Television news and current affairs is to be the subject of a research initiative by the Independent Television Commission with a view to influencing the Communications Bill expected later this year. The chief executive of the ITC, Patricia Hodgson, said that commercial pressures to move news ...
Jaguar launches its debut interactive TV spot with RKCR/Y&R
06 Dec 2002
the current TV ads developed by Rainey Kelly Campbell Roalfe/Y R....and power behind the X-Type's all-wheel drive capability. The interactive television campaign is running ... television version of a website, designed by Ogilvy Interactive. The campaign was planned and co ...
MEDIA PERSPECTIVE: TV sponsorship is losing attraction in current ad climate
08 Jun 2001 | by ANNA GRIFFITHS
the current bleak advertising climate, they have been less willing to reach deep into their pockets ... relaxed and advertisers can show their products, TV stations are arguing that the value of sponsorship ... brings me to a final point. As the stakes are increasingly upped in the cut-throat world of TV ratings ...
NEWS: Fmcg spending crisis looms for TV sales houses
08 Nov 1996 | by CLAIRE BEALE
to the ITV sales houses in the latest twist to the current TV trading furore....commitments to the ITV sales houses in the latest twist to the current TV trading furore ... advertising from Carlton Television. Total spend for P s TV spend is understood to be down by around ... into significant sums in 1997. The report comes amid a downward trend in TV spending by many of the major ...
The year ahead for...television
09 Jan 2009 | by Chris Locke
Chris Locke says television will offer unparalleled value in 2009 and, with audiences set to grow...of Kangaroo. If it happens, it should radically challenge the current TV supply model, as well as offering ... In 2009, TV will deliver even greater value across a year of two halves. Expect a big decline ... . Audiences will increase by 3 to 5 per cent, resulting in TV deflation of 10 per cent across the year ...
Classic FM moves into television
31 May 2000
- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which...- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail Rebranding it will not be a major job, as the hard ... but, as Bernard explained: We looked at the possibility, but it was not possible under the current ...
Classic FM moves into television
31 May 2000
- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which...- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail Rebranding it will not be a major job, as the hard ... but, as Bernard explained: We looked at the possibility, but it was not possible under the current ...
ABC FIGURES: Triumph for new Bauer TV title
25 Aug 2000 | by CAMILLA PALMER
Heightened competition is the mark of the current TV listings magazine sector. H Bauer s TV Choice...Heightened competition is the mark of the current TV listings magazine sector. H Bauer s TV ... ,904. It beat its more established sister title, TV Quick, which dropped more than 20 per cent to 578 ... there s room for both brands. He added that there is no plan in Bauer to axe TV Quick or merge ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
