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Ofcom has announced it is to keep the current advertising restrictions on products high in fat...contributed to a "significant shift" in the balance of food and drink advertising on television towards non ...
thing is clear: sentimental ads can be found in abundance on our TV screens right now. Whether it ... is that in tough times, people are more willing to connect with a bit of feel-good TV advertising. 'If you look ... rational advertising have been much-analysed over the years. TV marketing body Thinkbox says plugging ...
LONDON - Center Parcs is bolstering its current TV ads with a new £550,000 online campaign...2008 TV campaign from McCann Erickson to encourage holiday bookings for the forthcoming summer. ...
to support its current TV and outdoor activity.
governing how brands are featured within commercial television programmes...within television programmes. Given that the industry was in its infancy, as clients we got a good deal ... is the benefit to the viewer? Has anyone watched TV in America recently? There are many marketing lines ... caster is very clear within the current guidelines and it is largely understood by the viewer ...
LONDON - Jeff Dodds, brand and marketing director at Virgin Media Television, is looking forward...Television (VMTV)'s director of brand and marketing, is more animated as he discusses his knitted protege ... of the year". Ultimately, the deal-maker was "the opportunity to work in television for such an amazing brand ... . None of these, however, came from the TV division. Part of this cost-cutting was an attempt to pay ...
Littlewoods' Christmas TV ad has caused much disquiet in some quarters, with its implication...recent TV advertising targeting children that falls into this category. In this country, the marketing ... ad itself may have something to answer for, I think TV is being unfairly targeted here ...
LONDON - Thinkbox, the marketing body for commercial TV companies, is launching its first TV...to promote the benefits of advertising on television. Commercial broadcasters have suffered from a drop ... to the Advertising Association. The television advertising market suffered from a fall of 4.9% while newspapers fell by 12%. However, TV viewing has increased, with average daily viewing figures reaching their highest ...
Three top US networks have blocked Google TV's access to some of their hit TV shows because...Google TV. Google said its TV platform will create "a new way to think about TV" by combining current TV programming and the open web into a single entertainment platform. Google TV will offer ... to the WSJ it is thought they are worried Google TV will cannibalise existing revenue streams. The move ...
LONDON - Lastminute.com is launching a new online TV channel, as it looks to transform itself...lastminute.com's current TV ad campaign, by incumbent ad agency Karmarama, the site is showing a viral video ... ; mso-bidi-language:#0400;} The new channel, to be found at Lastminute.com/tv , will feature ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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