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Government alcohol strategy comes under fire from advertisers

" on TV ad revenues....on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict ... . These new proposals may have a very serious impact on the funding of the TV programmes that rely on adspend. "Crucially, in the modern world that we live in, the TV is not the only screen through which children ...

Shell in hunt for agency to work on global ad projects

for the account. Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ... , Shell announced a review of its estimated 150 million global media account. The business is currently ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

television channel, it will launch in over 100 markets simultaneously, with marketing support from Unilever ...

Getting behind the IAB figures: Media experts on the rise of mobile

. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... with internet access currently represent 50% of all phones, assume average mobile contract is 18 months ...

What do you do when the prime minister comes knocking?

advertising on TV 32-hours a week and a call for him to "protect" consumers from such ads by ordering ... . "Anyone who enjoys watching a football match will see quite aggressive advertisements on the television ...

Virgin Group appoints Yahoo! marketer to European role

and South Africa. The business is currently looking for a brand director for the US. Tipple joined Yahoo ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

are poor at planning succession management. In addition, only 8% believe the industry gives its current ... collapsed are also currently low. The majority of senior executives admit to feeling "unfulfilled" in their current roles. Kathleen Saxton, founder and chief executive of The Lighthouse Company, attributed ...

MPs to quiz beauty marketers on body confidence

's director of communications. The government is currently drawing up a voluntary pledge in partnership ...

Building firm Balfour Beatty hires Rebecca Salt as global comms head

PRWeek has learned that the firm has recruited Rebecca Salt, currently executive vice-president for marketing and comms at CEVA Logistics, to lead its global comms. Balfour Beatty declined to comment ... Venues, and group head marketing and comms at Exel. Balfour Beatty currently uses Pelham Bell ...

Infrastructure India calls in Merlin for financial brief

and currently invested in transport, distribution, toll-road, hydroelectric and wind energy assets ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.