22 May 2009
Some of the top Rugby players from the Lions tour are taking on a wild coaching challenge in a new...The campaign, which promotes HSBC's sponsorship of the British and Irish Lions 2009 tour, is set in the location of the sporting event, South Africa. ...
08 Jul 2011
| by Noelle McElhatton
The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year....
WINNING BRANDS AT THE CANNES LIONS FESTIVAL OF CREATIVITY 2011 AWARDS
1 Google Grand Prix (Cyber ...
Volkswagen Titanium Lion; 8 Golds (Cyber, Press, Film) 4 P G Grand Prix (Cyber); 2 Creative Effectiveness Lions; 5 Golds (Cyber, Direct, Titanium Integrated, Media) 5 Mercedes Benz 3 Grand Prix ...
13 Jul 2000
| by Claire Billings
Mobile phone operator Orange has launched a 300m cyber investment fund with which to fund new...LONDON (Brand Republic) - Mobile phone operator Orange has launched a 300m cyber investment fund with which to fund new technologies and develop online services.
The money will be invested in creating “imaginarium” centres in Cambridge, Silicon Valley in the US, London and Singapore. The centres will identify ...
21 Feb 2012
| by Daniel Farey-Jones
The average number of active players per match stands at 9,000 after two of the five rounds of tournament matches. The number of downloads parallels the success of Heineken's free Star Player app, for which AKQA won a Gold Cyber Lion at the Cannes advertising festival. The RBS app was conceived ...
31 Jan 1997
| by JOHN-PIERRE JOYCE
Life assurance company Scottish Provident is to sponsor rugby
union s British Lions tour of South...Life assurance company Scottish Provident is to sponsor rugby
union s British Lions tour of South Africa this summer. The pounds
400,000 deal to brand the team s kit and leisure is the first time the
Lions have been commercially sponsored.
...
07 Nov 2007
| by Ed Kemp
HSBC is poised to become the official sponsor of the British & Irish Lions rugby team for its 2009...an estimated
£4m. Lions tours have become increasingly popular with high-profile sponsors.
The team has had a kit deal with Adidas since 1997, when the shirt
sponsor was Scottish Provident. In 2001, the Lions were sponsored by
cable company NTL. The 2005 Lions tour attracted numerous companies,
including series ...
06 Dec 2007
| by Alex Donohue
sponsorship of the 2009 British & Irish Lions tour of South Africa....for the British Irish Lions team, has been chosen to lead the development of all aspects of the deal, including ...
as the shirt sponsor for the British Irish Lions 2009 tour of South Africa, where the team will face ...
as the main sponsors for the British Irish Lions team. Giles Morgan, head of sponsorship at HSBC, said ...
20 Jun 2003
| by Claire Billings,
LONDON - Integrated marketing campaigns swept the board at this year's Cannes Lions Direct...According to Mark Fiddes, creative partner at KLP and a member of the Lions Direct judging panel, a high number of the winners had a very strong element of integration, which helped demonstrate the strength of a campaign's creative.
"One way to test the strength of a great idea is its ability to work ...
21 Nov 2007
| by Alex Donohue
British & Irish Lions tour of South Africa....will replace Zurich Insurance, which sponsored the British Irish Lions ill-fated 2005 tour of New Zealand, which the Lions lost 3-0. Other brands that have put their names on the team s shirt in the past ...
. The British Irish Lions will face newly crowned Rugby World Cup champions South Africa three times as part ...
06 May 2008
| by Ed Kemp
LONDON - HSBC, the principal partner of the British & Irish Lions tour to South Africa in 2009, has...as Brian O Driscoll, current Ireland international and captain of the 2005 Lions, will work as HSBC ...
for the 2005 Lions Tour to New Zealand. The ambassadors will make personal appearances for the global bank and will also be featured on the HSBC section of the official Lions website, lionsrugby.com. ...