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CAMPAIGNS: Launching Lara as a market icon - Product Launch

. Its heroine, Lara Croft, was the first-ever digital sex symbol, an unfeasibly busty gun-toting cyber...The computer game Tomb Raider was an instant hit when it arrived in the shops in November 1996. Its heroine, Lara Croft, was the first-ever digital sex symbol, an unfeasibly busty gun-toting cyber-chick who dived through a series of mind-bending mazes at the player s command. Lara s inventors ...

MEDIA PROFILE: Strictly for the PC - Jan Howells, editor, Computer Active

at the University of Westminster covering cyber culture and women s issues with a particular emphasis on cyber ...

CAMPAIGNS: Streetwise on the Internet - Hi-tech PR

of the Internet. The agency s solution was to create the first, real-life cyber community by linking ...

Talk Loud boosts Disney PC games

to coincide with the UK cinema release of the film on 5 February, and The Lion King: Simba s Pride ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

-known as the cyber capital of the UK, says Midnight managing director Caraline Brown. Midnight s recent ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

in the film arena. 'Monsters Inc was reasonably successful, but it made nothing like the impact of the Lion ...

FOCUS: INTERNAL COMMUNICATIONS; The lost art of communication

into the field. Internal communications strategy now accounts for the lion s share of business ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.