PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
27 Jun 2011 | by Noelle McElhatton
the 15% growth target. Procter Gamble won two Creative Effectiveness Lions, with McDonald's, Mars Chocolate and TVNZ, a New Zealand TV programme, picking up one Lion apiece. The Walkers campaign saw ... , and Chelsea striker Frank Lampard coaching the local football team. Cannes Lions organisers Emap introduced ...



