Mars 'raised voices' by AMV BBDO
25 May 2010
The lyrics have been changed slightly so that he raps "Three lions on my Mars, I know we can't go wrong", instead of "Three lions on my chest, I know we can't go wrong". ...
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Weetabix 'marathon' by WCRS
28 Jul 2010
Weetabix has launched the follow-up to its Cannes Lions-winning "Steeplechase" ad, with a new 30
Maximuscle ties with British Lions
31 Mar 2005
to this summer's British and Irish Lions rugby union tour to New Zealand....The deal, a first for the Lions, is part of a concerted effort by the brand to raise its profile in the UK. It will be supported by a press campaign, created in-house, and an on-pack promotion offering tickets and flights to the Lions games. Maximuscle joins other Lions suppliers, including official ...
Lion Bar strikes deal to back GB Lions Ashes kit
18 Oct 2001 | by MARK KLEINMAN
Lion Bar brand to the Great Britain Lions team for Australia's forthcoming Ashes tour of the UK. Lion Bar branding will appear on the back of the British team's shirts in order to maximise the brand ... test matches between the Great Britain Lions and the Australian team. All the tests ...
New campaign: Lion Quality eggs
11 Jan 2006
The British Egg Industry Council is launching a £3.5m campaign to boost sales of British Lion...TV, press and PR activity, which breaks on 16 January, will focus on the Britishness and heritage of Lion Quality eggs. The ads will poke fun at traditional British behaviour, such as queueing and 'keeping up with the Joneses'. The TV ads, which will feature the line 'So very British', will be aired ...
Maximuscle signs British Lions partnership
06 Apr 2009 | by Luke Forshaw
and Irish Lions for their 2009 tour to South Africa....The sports nutrition brand is to provide a selection of its products, including the recently launched ready-to-drink' range Viper and Maxi-Milk. Maximuscle will also provide the Lions squad ... to use Lions imagery on their new Viper RTD product. ...
STOP PRESS: Appointment at Lion Nathan
07 Nov 2002
Lion Nathan, the Australian beer firm that owns Castlemaine XXXX, has hired Andrew Carter
Interactive works: Carlsberg - 'Old Lions'
12 Jul 2006 | by Robert Leach, Head of interactive services, Sky Media
Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive ads. TV is still the most powerful branding medium and the Carlsberg activity uses interactive TV for what it does best - video and audio. Watch it, don't read it.
JWT unveils pan-Euro campaign for Lion Bar
29 Jan 1999 | by EMMA HALL
Wieden s Lion Bar next week, using the new strapline: Lion Bar - approach with caution....at the Portland office in 1996. J. Walter Thompson launches a pan-European campaign for Nestle s Lion Bar next week, using the new strapline: Lion Bar - approach with caution. Two commercials, both of which will show in 30-second and 60-second versions, are based on the awe in which the lion is held ...
JWT creates pastiche film for Lion Bar brand
21 Nov 1997 | by HARRIET GREEN
, in its launch campaign for Nestle Rowntree s first Lion Bar variant, Peanut Lion...., in its launch campaign for Nestle Rowntree s first Lion Bar variant, Peanut Lion. The 30-second ad, entitled lion in London , is set in a zoo and aims to show the peanut snack bringing out ... himself lying naked in a cage next to a lion. An irate zoo-keeper bangs on the bars of the cage shouting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
