Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ...
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The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
of his senior marketers have become regulars at the Cannes Lions International Festival of Creativity ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
that is evangelical in tone and delivery, his audiences are rapt. In a speech at the Cannes Lions Festival last ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
to a limited degree. MacLennan insists Cannes Lions contenders are to be found within network ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
-owned until 2004, when it was acquired by Lion Capital. According to Nielsen, Weetabix is the top ... of Kellogg's Special K with sales of 119.4m. Lyndon Lea, a partner at Lion Capital, said: "We are excited ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year.... Mars, which is nearly 100 years old, won its first Cannes Lion in 1990 and a Radio Grand Prix in 2007 for its Snickers "hoedown" ad. Its total haul of 77 Lions includes 11 Golds. Paul Michaels, president of Mars, said: "We are grateful for the recognition of the Cannes Lions Advertiser of the Year Award ...
'We love the chaos in the industry right now. It's the perfect time to start'
03 May 2012
. Alternatively, if we float past you at Cannes on a yacht clutching a few Lions, then we'll presume things have ...
50 over 50
03 May 2012
of the roaring Cannes Lions. PAUL BAINSFAIR 59 Director-general, IPA Had things turned out differently ... being named Holding Company of the Year at last year's Cannes Lions. MT RAINEY 56 Founder ...
Brands face up to breakdown in trust
02 May 2012 | by Nicola Clark
The phrase 'a nation of lions led by donkeys' - used to condemn the generals who commanded the British Infantry in World War I - has been revived by McCann London to describe the growing disconnection between the British state and its citizens. British people fundamentally mistrust the people directing ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
contact Lisa Lione at lisa.lione@haymarket.com Full list of nominations Customer insight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
