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Online advertising, including search, display and video, now commands the lions share (29.7%) of the nation s adspend, rising nearly 17% to 4.78 billion. Advertisers continued to invest in TV campaigns too, with adspend up 1.9% in 2011 to 4.16 billion, representing 25.8% of total UK spend. TV spend ...
(including a gold Cyber Lion and SXSW Innovation accolade), two acquisitions, a 70 per cent pitch conversion ... direction that SapientNitro snatched a gold Lion at Cannes last year for its work on Foot Locker. And its ...
-zil" work when it won a gold at the Cannes Media Lions. PHD has a key weapon with its content business ... and eHarmony - and a record haul of awards, including a gold Cannes Lion." Return to the School Reports ...
billings, two Lions at Cannes, an IPA Effectiveness Award and fantastic new talent all stand testament to a ...
Media Lion at Cannes. Through the talent and commitment of our people, we remain 100 per cent focused ...
since 2004, led the rankings on the back of winning seven Media Lions at Cannes. The US was again ...
Skip to table I was lucky enough to spend many days locked in a darkened room last summer, overdosing on crap coffee with a bunch of marketing and advertising luminaries, as part of the first Cannes effectiveness jury. One of the most deserving Cannes Lion winning papers was for McDonald's - a redoubtable ...
Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes...The final tally is now in: Brits spent a staggering 19m per hour on Cyber Monday this year ... online panel survey show that consumers are giving the concept of Cyber Monday, and its counterpart Black ... at 69%, awareness of Cyber Monday is negligible. Our online survey asked which terms respondents ...
of the year, sales are expected to reach 330m. Standard vegetable oil accounts for the lion's share of sales ...
with 32% for standard fruit-flavoured fizzy drinks. Women account for the lion's share of the core low ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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