Trident
27 Jan 2010
(Cadbury). Gum is big business and Wrigley has the lion's share. Trident launched with noise ...
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Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
to share your deepest thoughts is four years old. It has been hacked by the 'Iranian Cyber Army', turned ... Walmsley is co-founder of i-level 30 SECONDS ON ... THE IRANIAN CYBER ARMY - A group calling itself the 'Iranian Cyber Army' hijacked Twitter last December. It put up a message redirecting users to a page ...
The week in marketing
15 Apr 2009
Eurostar has appointed Italian design consultancy Pininfarina to redesign the interiors and refresh the exterior livery for its fleet of 28 trains. The overhauled trains will be unveiled in 2012. - Steinlager Pure debut Lion Nathan has appointed MS&L London to spearhead the launch of Steinlager Pure ...
Brand in the news: Umbro England football shirt
07 Apr 2009 | by Richard Alford, Managing director, M&C Saatchi
But I can't. I like it too. Complete with dinky collar and properly embroidered three lions it looks good. It seems to capture the era when footballers weren't repulsive Bentley Continental GT drivers: Sir Stanley Matthews, 1966 and all that. The solitary star, commemorating that World Cup win, has ...
Whyte & Mackay uses Google Latitutde and Twitter for campaign
31 Mar 2009
campaign. 'The Whyte & Mackay Safari Hunt' offers a whisky prize for 'hunting down' the brand's lions icon
Digital & Direct brief: Sony Ericsson launching campaign
24 Mar 2009
Sony Ericsson is launching a 'Smile Hunter' campaign to drive awareness of its Cyber-shot Smile
The week in marketing
17 Mar 2009
awareness of the launch of the C510 Cyber-shot camera phone. Facebook users will be urged to add an extreme ...
Marketing Special Report: Targeted delivery of telling tales
27 Jan 2009
that for the lion's share of agencies, digital accounts for less than 10% of their business. While this partly ...
The week in marketing
09 Dec 2008
Friday. The event centred on making one of the square's famous lion statues look as if it were talking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
