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FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates

01 Sep 2000 | by IAN DARBY

. That only gets your story as far as the bin. John Clare, managing director of Lions Den ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors

10 Sep 1999 | by MARY COWLETT

to build their cyber brands....to build their cyber brands. US children s e-tailer eToys has appointed Jackie Cooper PR; media ... -up to Christmas, competition in the cyber high street is set to be fierce. For PR, this is an exciting prospect ... decided to create a cyber-only brand for their e-tail presence, despite having a strong real world ...

CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

21 Aug 1998 | by MARY COWLETT

the England three lions logo on own-label packaging, and the right to call itself the Official England...the England three lions logo on own-label packaging, and the right to call itself the Official England ... . However, use of the three lions logo did mean that its products featured strongly in the print press ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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