INTERNATIONAL: McCann-Erickson launches PR arm in Holland
16 Aug 2002 | by HOLLY WILLIAMS
-base expands. 'I'd like to set up a team where we all have specialist expertise covering corporate PR ...
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Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
? The words from the big tent remain positive, however, as Haines concludes: 'I'd love to be provocative ...
GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports
03 Aug 2001
company needs PR support in. 'We'd never shoehorn an agency solution like that if it wasn't the best ...
Piat d'or parent selects Lexis for relaunch
29 Jun 2001
of its French wine brand Piat d'or. The division, Percy Fox & Co, approached the agency ... d'or marketing manager Emma Chamberlain. Lexis will undertake a news generation campaign ... : 'It's not really a wine for connoisseurs. It's very mass market and very popular.' The Piat d ...
INTERNATIONAL: Ogilvy PR Worldwide wins HIV vaccine research task
29 Jun 2001 | by HOLLY WILLIAMS
ethnic minorities and young gay men. Beall said: 'In the US, we thought we'd won the battle ...
HFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
with the advertising agency, Mother,' said Rutland. 'I'd be very keen to bring on board an agency that complements ...
MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.
29 Sep 2000 | by STEPHEN ARMSTRONG
and not having to wait until 6pm. I d imagine the site will also be of some use to them. We want to increase ... . We d like to start talking to PROs right now, even though we aren t launching until January. We ve ...
OPINION: The Big Question - How can you best combat increasing stress levels within PR? This year’s Salary Survey revealed that with 20 per cent of PROs admitting to working on weekends and 74 per cent admitting to suffering from stress; PROs are
31 Mar 2000 | by BERNARD INGHAM
. To my mind, I d rather somebody went out and enjoyed themselves in the evening than spent their time ...
Diary: London feels the force as the latest episode of bra wars hits the streets
03 Sep 1999 | by JULIETTE GARSIDE
, so it makes sense to have a big bra poster. We d never do stunt PR just for the sake of it ...
CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter
13 Nov 1998 | by JON COPE, press and PR officer for the
the campaign - it had been too cold recently to go down the road for her paper. But she didn t think she d ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
